Sources
Where the numbers come from.
The Tenur Host page cites two of these directly. The rest shaped the pilot design and the four numbers a pilot measures. None of them are about padel or pickleball clubs specifically, which is why every pilot measures its own.
1
Playtomic, Global Padel Report 2025Cited on the pageShare of new padel players who return to the sport after a first game.thepadelpaper.com
2
Dr Melvyn Hillsdon, University of Exeter, The Retention People 10,000 studyCited on the page10,062 members across nearly 200 clubs, 2013 to 2014. Whether staff spoke to members on their last visit, the top member complaint, and the effect of making a friend at the club on cancellation risk.healthclubmanagement.co.uk
3
SFIA and Pickleheads, pickleball participation data, 2023Share of pickleball players who play casually, 1 to 7 times a year.sgbonline.com
4
Kaushal and Rhodes, Exercise habit formation in new gym members, Journal of Behavioral Medicine, 2015About six weeks of regular attendance before an exercise habit forms.uvic.ca
5
Hillsdon and Bedford, member retention research across 26 countriesMore than 3 million member records. The two-week return window and the longer tenure of members who play at the same time each week.healthclubmanagement.co.uk
6
Kahneman and colleagues, the peak-end rulePeople remember an experience by its high point and its end.en.wikipedia.org
7
Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review, 2011Reply within the hour and you are far more likely to reach someone.smartcompany.com.au
8
Frederick Reichheld, Bain and Company, on the value of customer retentionSmall retention gains compound into large profit gains.chiefmarketer.com
9
WordStream and LocaliQ, Facebook ads benchmarks 2025726 US lead campaigns, April 2024 to June 2025. Median cost per lead by industry.wordstream.com
10
Keepme, paid fitness lead conversionFrom a study of 45 North American fitness brands. Share of paid leads that become members.keepme.ai
11
USTA, 2026 US Tennis Participation ReportFirst-time tennis players in the United States in 2025.usta.com
12
GGA Partners, 2024 Club Members' Perspective Report3,750 private club members, cited in the CMAA Board Brief, June 2025. Why members say they would leave a club.cmaa.org
Figures from commercial market research vendors are directional. Re-verify any number before it goes in front of a partner.